• about a2 communication
  • christopher
  • azura
  • the book

A2 Communications is a corporate communication and editorial consulting organisation, with its core activities in providing its expertise and services in areas of business communication, editorial and publishing advisory.

Since establishing A2 in 2000, the team - spearheaded by its founder Christopher Tan (Arief Abdullah Tan) with experience in the editorial and publishing industry - has been prominent in starting up, conceptualising, transforming as well as managing the editorial and communication needs of leading media and private corporations’ media relations, corporate communication strategies, publishing operations and editorial functions.

From providing hands-on editorial services to mainstream newspapers, business and lifestyle magazines, editing consultation to an overseas-based newspaper publication, A2 has covered a wide spectrum of the media and publishing industry. Aside from the media and publishing industry, A2 has also spearheaded a prominent Malaysian hotel chain’s corporate communication and public relations department as its director of group corporate communication.

A unique speciality of A2 Communications is in helping SME entrepreneurs and CEOs to position themselves more prominently in the media through speaking engagements, print and broadcast interviews, and participation at business conferences; all with intent to raise his/her profile within the business community, industry and the general public.

In addition, the team has also incorporated several technological accomplishments into their online editorial portfolio, such as being amongst the pioneers of the country’s first e-grocery web application, starting an award-winning Malaysian tourism site, as well as managing an e-commerce trade portal.

• Christopher Tan (Arief Abdullah Tan)

An IT graduate-turned-photojournalist and now an author, Chris has been actively involved in the areas of corporate communication, editorial and publishing since 1994.

Since establishing A2 Communications in 2000, he has been involved in the conceptualisation, planning and management of several leading media and private corporations’ corporate communication strategies, publishing operations and editorial functions.

Chris’ journey had taken him from being a reporter with leading Malaysian newspapers, a writer with various business and lifestyle magazines, a news editor of an overseas-based newspaper publication, to being the head of corporate communication and executive editor for a reputable award-winning media organisation.

Aside from the media and publishing industry, he also spearheaded a prominent Malaysian hotel chain’s corporate communication and public relations department as its director of group corporate communication.

Along the way, Chris has also incorporated several technological accomplishments into his online editorial portfolio, such as being amongst the pioneers of the country’s first e-grocery web application, starting an award-winning Malaysian tourism site, as well as managing an e-commerce trade portal.

The author of ‘.COMING THROUGH .MY EYES’ - a non-fiction book released in October 2010 about the Malaysian way of life - is also regular columnist with the Malaysia SME newspaper under his column ‘Small Thots’, where he shares his views about SMEs and entrepreneurship.

In advocating the awareness of corporate communications and media relations to Malaysian entrepreneurs, Chris has been invited to speak to the business community and the general public at numerous events ranging from business conferences, technology forums, to entrepreneurship workshops.

An avid sports enthusiast, he has represented his district in football, basketball and squash, and continues to stay committed to personal fitness. He has also completed the Brunei and Penang marathons leading up to having reached the peak of Mount Kinabalu.

Accompanied by a Masters in Business Administration (MBA) from Keele University, UK, and currently undertaking a Doctorate in Business Management (PhD) programme with Open University Malaysia, Chris continues to strive towards developing a stronger synergy of corporate communication, editorial experiences and further understanding of the entrepreneurial spirit.

Already visualising his second book, the passionate journalist hopes to find more time to improve on his photography skills, as well as to embark on an adventure across the entire country to experience our uniquely Malaysian people’s way of life.

• Azura Abas

Azura launched her journalism career in 1995 with The New Straits Times (NST) group, one of Malaysia’s leading newspaper and publishing organisation.

Since then she has devoted her life delivering the latest news and media reports to Malaysians each morning. Her wealth of journalism and editorial experiences include working stints on various desks including business, crime, court, news and political coverage.

Previously the Bureau Chief of the Terengganu and Klang offices, in her latest posting as Bureau Chief of the Putrajaya office, she is responsible for the editorial coverage of the respective areas. Her journalism expertise comprises general news reporting, political insights, and industry-specific focus.

An articulate Test of English as a Second Language (TESL) graduate from Universiti Kebangsaan Malaysia, Azura excels in English Language, versed in German, and once ranked amongst the top 20 scrabble players in Malaysia.

She has successfully completed and received her Masters degree in Counselling Psychology from Universiti Kebangsaan Malaysia in 2011.

Chris is the author of .Coming Through .My Eyes, a book depicting a Malaysian’s perspective about things taking place around us, including the good and bad parts of being a Malaysian.

Reflecting on what we have gone through over the last 53 years and what a ‘Dream Malaysia’ could be like, the book is written in a humorous and light-hearted style.

Distributed by MPH Distributors Sdn Bhd and published by A2 Communications, Chris’ first book was released on October 2010 and is available at all leading bookstores including @ MPH stores throughout the country.

“A very well written book to open up our eyes to the charming as well as the unpleasant Malaysian way of life.” – Blind man walking towards open manhole.

Excerpts from the book...

… “We have 28 million people and if you walk around town, seemingly 25 million of that total comprises Indonesians with PR cards, wouldn’t it make practical sense to have a national anthem that comes from both countries?”

… “First it was the grand plan of vision school; next came the smart school; then it was cluster school. But now, looking at the behaviour of our youths, it appears as if there’s no school whatsoever!”

… “In goal was the six foot nine Punjabi former security officer from Taiping. His defenders comprised of an imposing Iban, a relentlessly furious Penan, and two lanky Indians. All their decades of combined experiences in defending their community rights came in handy.


 


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